The Bountiful Harvest of Art

The long winding and very steep driveway meant the two hour journey in hot summer sun was over, the home at the top of the hill was framed by an oasis garden. It was the home of family friends at Metung in Gippsland Victoria.

Our family had a deep connection there, these warm and welcoming friends took us fishing and swimming and always managed to fit us in (all six of us at our peak!)

The home was an old miners cottage with a front veranda with a balustrade and a view across the small valley out front.

The gardens held a range of fruit trees and vegetables. At the height of summer the nets kept many birds out of the fruit trees but gave the birds a reason to be raucous pests upsetting the tranquility of this warm oasis.


Once ripe, the bountiful fruit would be harvested and eaten, bottled and transformed in to all manner of delights providing delicious reminders  until the next season, often with plenty left over to share with family and friends.

My Dad had met “Uncle Alan” during the 2nd World War and had been mates ever since. Dad spoke of visiting Alan and Edna after the war and how Alan had built on a room out the back if ever he wanted to stay a while, which he did. Dad spoke of the home-cooking, eating ripe fruit off the trees and enjoying being out on the lakes fishing in Al’s boats. Fortunately for us as kids we got to do the same and it often gave our long summer school break a special highlight.

Although all this was a great way to spend short summer stays and grow up exploring beaches, bays, fishing and walks coupled with great country hospitality I still remember it was not always a bed of roses, there would be great times and lean ones as well, sometimes we would take food and bring most home, and other times the opposite would be true.

I recall saying to Dad, “Why did we leave all the food this time?” his reply was simple “Sometimes other people have greater need than us Son.” I remember watching closely for signs of ‘lean times’ after that but rarely knew when things were lean or not.

As time went on they prospered and made it through challenging times, as if they knew the lean times would pass.

I guess it meant they appreciated the prosperous times more as if being taught by the fruit trees that abundance comes and goes, it’s how you deal with the harvest to make the abundance last until next season.

We all need a way to handle the harvest and make it last until the next abundant season. In our situation this can be a metaphor for the Visual Art and the buyers thereof who want what we have, but sometimes not as often as we might like.

At first they might see the ‘fruit’ forming on the trees, then see the harvest ripen and then taste the sweetness first hand and enjoy that blissful moment of fresh juice running down their faces!

Now a delightful memory is formed and they want to soak up more, but unless there is a way for the fruit to be preserved until next time, then the sweet memory might fade soon.

The challenge is Galleries and Artists often hope more buyers will drop in and eat the ‘fresh fruit’ rather than building on keeping in contact and feeding the buyers with sweet offerings from that previous bountiful harvest.

Here are a few ways to keep building on the initial harvest to build a stronger base of delighted customers.

  1. Get their details – Build a database now and keep in contact, if you want sales you are in business and you need to market to them now and for a long while to come, use the list to send them info on what you are up to.
  2. Develop a plan – Contact details are one thing, using them is another… A plan, perhaps start with a calendar and mark out when you want to contact them. Before an exhibition, after an exhibition, all up find about 11 ways to keep in contact during the year.
  3. Get Blogging – You want to let new and old know about what you do or are doing, new work being developed etc… this can be apart from your 11 contact points.
  4. Use easy software – There are many Customer Relationship Management (CRM) software options out there, use one and put the details in there and milk it for all it’s worth. (remember you are in business!)

While the first contact point with you might have been nice, your efforts to remind them and build on the sweet offerings you have will often be the saving grace when things are lean.

Keep your fruit trees nourished and well watered, for the winter of no fruit can be followed by the summer of bountiful harvest, how you manage that is up to you.

© 2011 Steve Gray


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