Artist Web Sites… 8 Things to consider.

In putting together this Blog site I have looked at probably 50 – 100 sites now, some for art galleries and some for “artists” from the high end contemporary ones to leisure painters and lots in between.

After looking at so many I have come to the crashing reality that my own site is not all it can be (a few more tweaks yet!) however I have found there are MANY sites that are a down right pain in the butt to look at! Simply put they have a few things that annoy the daylights out of me… In this list I highlight a few and give a few pointers you might like to consider yourself.

  1. Splash pages – Don’t waste my time, get me to the site, and give me a good dose of your best when I get there! What’s a splash page? Well it’s like in a  book when you open it up and get the title page, not yet to the text and so you have to flip another page to get started… Usually it says “Click here to enter…”
  2. Flash sites – If your web dude says “We’ll do it in FLASH!” you might think it sounds great but folks unfortunately its not overly useful for search engines to find them (not enough text usually) and they can take a while to load… (anything over a few seconds and I am out of there!) Sure your web dude will show  you some snappy creative bits but hey that’s not always useful for the end user to find and use your site.
  3. Dud’s – You see the small pic, “Click here to enlarge” so you do… “Error image not found” ARRRGH! not good guys, check your site is operational, or if an image has been taken off, take off the link to it. Do this regularly even if you have not added things to it, and don’t think for a minute that your web dude (or dudette) will do it for you.
  4. Failure to make it useful – Do some research on artists websites and see what the “big guys” are doing, Art Galleries for instance are acutely aware (or they should be) of how to market to the end user, and the good sites seem to belong to the good galleries. The same with artists, think big time artists (cutting edge, avant garde, contemporary, edgey, street wise) you can find them via edgey art – culture – type magazines on the web that have a link to the artists site if they have reviewed them. VERY USEFUL, some of the ones overseas are really up there and happening in relation to the latest technology, design and making a decent impact, yet your “web dude” may not know about them. Heck find one or three and show the web guy what sort of look you want and utilise the research others have done.
  5. Blog – This is all about keeping connected to the end user, the buyers, the galleries, the patrons of the arts, students, teachers you name it. Many of the sites I have seen recently have either failed to keep their blog active (if they have one) or have put lame entries about some kids birthday party they went to… That might be fine for Twitter, or a forum, but not so big for your blog. A blog can also show a work in progress, which can be a fabulous way to engage a possible patron.
  6. Fast loading pics – I get there, I want to see it and I want to see it now, not in five minutes time. Have the site checked by people on a range of computers with varying download speeds, from dial up to high speed broadband. Then make sure the images load fast on all of them.
  7. Know your aim – Is the site for selling, your ego, keeping people informed, making comments about the world around you? Know the aim and set your site up to do one of these well (the other things can be a side consequence).
  8. Get subscribers and do the math – My web guy did this early on for my blog, and I can (some how) check to see how many people are following my blog. It lets people know when I have posted a new article or interview on the site. Also have intstalled Google Analytics and know your stats, the best site in the world with only two people looking at it in the last 6 months is not useful, in fact it’s a waste of money. It’s one thing to be able to be seen 24/7/365 but another thing entirely to be found and regularly checked out. If you are not getting visitors, put your marketing hat on and figure out how to inspire people to go to your site. Being active in Vis Art forums and having links to your site from there is one way, look also at social networking sites…

So make it easy on the viewer and easy on yourself. If you are aiming to sell your work, the end user will want to be able to to connect with your site fast, get a look at what’s going on and go from there.

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