Art Investors and Collectors, what do they want?

“Creativity is allowing yourself to make mistakes.
Art is knowing which ones to keep.”

Scott Adams

I did some thinking about this topic today, and then followed it with some research via the web and coupled this with my own experience as well as what I was “taught” at Art School.

I think we should take this type of material into account when we decide, the “business of Visual Art” is important to us and we wish to encourage Investors and Collectors to purchase our works. These two groups would have to be the main target markets Artists would aim for.

Investors and Collectors of Contemporary Visual Art, look to the following pointers to assist them in the purchase of art works which will appreciate in value. By looking at what’s out in the marketplace a new comer to the idea of investing in Visual Art might soon become confused by the quantity of artists, the diversity of styles and media, not to mention decorative works, leisure art and reproductions. My hope is the list below will provide a basis to start from.

Basic Points

Deeper Points

To add to this the collector may have in mind the level of work they want.

There are no absolute guidelines as to which points are better or stronger which a collector or investor might use but these are points for discussion or contemplation at least. Perhaps the big thing about all this is how the Artist communicates all this to the prospective buyer.

Compiled and edited by Steve Gray Contemporary Visual Artist © 2009+ If you want to see more articles like this as they are published subscribe!


6 Responses to “Art Investors and Collectors, what do they want?”

  1. Kerrie Warren on July 26th, 2009 12:13 pm

    Hi Steve,
    These are all interesting points to consider ‘out of the studio’ I think. It is so important for the artist to deeply connect with the work on much deepers levels whilst ‘in the process’. When one leaves the wet paint to dry, it is a good opportunity to think about the other elements that are important to the journey (and of course for each person that journey is a different one).
    I wonder if it would be possible to interview someone that puts corporate collections together? It seems more common than not for large scale buildings in our capital cities to employ a professional (company) to do this.
    What are they looking for?
    How do they source the work / the artists?
    How is ‘business’ from their perspective?

    Thanks Steve,
    Kerrie Warren

  2. Steve Gray on July 26th, 2009 5:05 pm

    Kerrie, I looked at a range of articles to compile the list and most of the “deeper points” are from people who are art consultants and put collections together, most of these people are “professional companies.”

    Interestingly it is also a fickle thing, if you do a search for corporate art collections etc… the amount of decorative work that comes up is rather astonishing some of it of reasonable skill but even then I am a bit wary.

    My aim in the article is to assist both the artist and the end purchaser in making sure they get the right thing, a work of art which can appreciate in value, not a mere piece of decoration.

    A quick search in the investing category on this site will bring up a few articles for you to confirm a few of the points and so will a google search.


  3. john feldhacker on August 1st, 2010 3:18 pm

    Hi Steve I’m almost 50 yrs old and have been sculpting for most of it. Been trying to find galleries, colletors, agents and investors and left with no hope. I guess I’m not a people person, i just feel like staying as far away from people as I can, then I can make art but no money so I try to find work and find no time to do my art, this is sad. Do you have any thoughts for me, thank you for your time, john. PS I would like to subscribe but no funds for this activity, sorry but i do like your stuff keep it up!

  4. Steve on August 1st, 2010 5:25 pm

    John the subscription is free!

    I guess the selling of your art comes down to if you want to, some people are too passionate about their work to really worry much about if it sells or not so you have to juggle that part a bit.

    If you want to sell your art I guess these days it’s a business affair, and so marketing and planning comes into it more than in the past.

    Make a plan and put it into action… Not what a lot of artists want to hear! 😉

  5. john feldhacker on August 2nd, 2010 5:56 am

    thank you steve, you are the first person that wrote back to me, out of thousands. ill try to get my life back on track and lower my self to peoples point of view, this will be very hard becouse i will never trust, if you understand what i mean. thanks again and have a great life !!

  6. Amma on January 23rd, 2012 5:26 am

    I am a mature artist type, 15 years ago I stopped making visual art to dance. Now I am getting back into my visual art, work how can I find an investor?

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