Marketing for artists 101

Marketing can build relationships with your target audience, remind people, push their “buttons”, intrigue them, tease them, inform them, educate them… So with these points in mind the aim in marketing a show is to get the right people there to see what you have. Selling, well that’s another matter…

If the show is…

Some key areas to consider…

Clearly if you want people to know your exhibition is worthy of note, they need to sort yours from the rest and have a reason to go there. I believe we can not complain the audience was not big enough or there are not enough art collectors etc in the market place if we don’t do all we can to get them to our exhibition. How can they know something is on if no one tells them?

If you are holding a group show and want others to put in some effort to the marketing, make sure you are clear about what you want them to do and how they need to do it. Set the guidelines early so they know what to do and when to doit to what sort of standard…

That’s it, some pointers on how to market your artwork.

Written by Steve Gray Contemporary Visual Artist © 2009+ http://stevegray.com.au